boAt is India’s leading audio and wearable brand, known for blending style, innovation, and affordability. Founded in 2016 by Aman Gupta and Sameer Mehta, boAt Lifestyle (Imagine Marketing Ltd.) has redefined how young India listens to music, stays connected, and expresses personal style through technology.
The company designs and markets a wide range of products, including wireless earphones, headphones, smartwatches, Bluetooth speakers, soundbars, and mobile accessories. With its youthful designs, vibrant branding, and customer-first approach, boAt has become synonymous with the modern, energetic lifestyle of India’s millennials and Gen Z consumers.
boAt’s rapid rise is backed by a deep understanding of local consumer needs — offering high-quality, durable products at accessible prices. Its community-driven marketing, influencer collaborations, and pop-culture partnerships have made boAt a household name and a market leader in personal audio.
Headquartered in New Delhi, boAt has achieved remarkable success, ranking among the top 5 global wearable brands and holding a dominant share in India’s audio accessories market. The company counts Warburg Pincus and other reputed investors among its backers and continues to expand into smart wearables, gaming accessories, and lifestyle tech.
At its core, boAt stands for “Do What Floats Your boAt” — a celebration of individuality, self-expression, and innovation that inspires millions to live life in rhythm.
|
Metric |
Value |
|
Company Name |
Boat (Imagine Marketing) |
|
Unlisted Share Price |
₹1375 |
|
Price per Equity Share |
₹1375 |
|
Lot Size |
25 Shares |
|
52 Week High |
₹1675 |
|
52 Week Low |
₹1100 |
|
Depository |
NSDL & CDSL |
|
ISIN Number |
INE03AV01027 |
|
Market Cap |
₹18,039 Crores |
|
P/E Ratio |
295.7 |
|
P/B Ratio |
38.5 |
|
Debt to Equity Ratio |
1.2 |
|
Return on Equity (ROE) |
12.96% |
|
Book Value |
₹35.95 |
|
Face Value |
₹1 |
|
Total Shares |
13,11,94,300 |
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Pre-IPO shares are shares bought before a company gets listed on the stock exchange. They allow investors to enter early, often at lower valuations than the IPO price. If the IPO performs well, early investors may see strong returns once the stock starts trading. They also offer exposure to high-growth startups and exclusive opportunities not open to regular retail investors.
Unlisted shares give investors the chance to invest in young or fast-growing companies before they enter the stock market, often with higher upside potential. They can deliver better returns than listed stocks if the company scales, gets acquired, or goes public successfully. Such investments also help diversify a portfolio beyond public market cycles, and in some cases, investors may benefit from favorable valuations, special allocations, or strategic stakes in promising businesses.
If a company never lists, your shares stay privately held and there is no guaranteed public market to sell them. In such cases, liquidity depends on secondary buyers, private deals, company buybacks, or mergers and acquisitions. Some firms allow limited exits through buyback programs or employee share sales, but these are not assured. Ultimately, your returns depend on the company’s performance and the exit options available.
Unlisted shares are held in demat form through NSDL or CDSL, similar to listed shares.
You can view your holdings using the ISIN number associated with the company.
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The lock-in period for unlisted shares is usually 6 months after the company gets listed on the stock exchange.
Before listing, you can sell them anytime through off-market transfer, as there’s no fixed lock-in period while they remain unlisted.
Yes—you can invest even if you are not a regular investor, but it’s important to understand the basics and risks first. Use regulated brokers or platforms that handle KYC, escrow, and legal documentation. Start with a small amount, treat it as high-risk capital, and avoid putting too much of your savings into it. If unsure, consider professional advice or co-investing with experienced investors. Keep in mind that unlisted shares may not provide quick liquidity or low volatility.
The minimum investment in unlisted shares varies by company, seller, and platform—there’s no fixed amount. Some online or fractional platforms let you invest small amounts, while direct private deals usually need larger sums. Transaction costs like broker fees, stamp duty, and approvals can increase the required cash. Always check the lot size, platform minimums, and all costs before investing. Even small investments carry the same risks and limited liquidity as larger ones.
Returns from unlisted shares can vary greatly and are not guaranteed. Successful pre-IPO or growth-stage investments may deliver multiples of the invested capital over several years, but many deals provide modest returns or may fail. Illiquidity means it could take years to realize gains, and interim valuations are often uncertain or based on private negotiations. Diversifying across multiple deals helps reduce the impact of any single failure. Be cautious of promises of overly high returns.
Typical sellers of unlisted shares include founders, early investors, employees (through ESOPs), angel investors, and venture capital or private equity funds looking to exit or rebalance. Companies may also run buybacks or liquidity programs for stakeholders. Shares are sold via secondary brokers, private negotiations, or regulated secondary platforms. Large shareholders may sell during follow-on funding rounds or strategic exits. Always verify the seller, chain of ownership, and any board approvals required, and use escrow, proper documentation, and verified platforms to reduce fraud risk.
Unlisted shares are usually riskier than listed stocks due to lower regulatory oversight, limited public information, and low market liquidity. Their safety depends on the company’s business model, governance, financial health, and proper legal documentation. Conducting thorough due diligence, independent verification, and using regulated brokers or platforms with escrow and verified processes can reduce risk. Be cautious of red flags like unclear ownership, legal issues, or unrealistic growth claims, and never invest money you can’t afford to lock in for a set period.
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